Skills
What I bring.
Strategy and brand, hands-on channel work, and the reporting that connects it to business decisions.
Strategy & brand
- Communications strategy
- Brand voice, identity & positioning
- Editorial planning
- Business planning & investor materials
- Persona and competitor analysis
Leadership & ownership
- Team leadership
- Budget planning & management
- Agency and stakeholder management
- Founder advisory
Social & content
- LinkedIn (organic & paid)
- Community management
- Copywriting
- Executive & thought-leadership branding
Analysis & delivery
- Campaign management
- Social media analytics
- Performance reporting
- Project management
AI & automation
- AI-assisted research, drafting and content production (Claude)
- Data analysis and reporting
- Prompt design and workflow automation
Tools
- Adobe Photoshop, InDesign & Illustrator
- Canva
- Monday.com
- Google Workspace
- LinkedIn Campaign Manager
- Meta Business Suite
Languages
- Portuguese — native
- English — fluent
- Spanish — conversational
- German — A1, in progress
Certifications
- Political Consultancy — EAPC Academy, 2023
- Social Media Marketing — HubSpot Academy, 2022