Six years of B2B communications.

Independent Communications Consultant

Self-employed · Romanshorn, Switzerland

• Sole communications lead for four founder-led organisations across IT and the cultural / heritage sector, setting the agenda with founders and managing directors rather than working to a brief.
• Built the complete communications function of a Swiss cultural-technology venture from zero: brand and visual identity, positioning, audience personas, content strategy and the launch of six channels. Read the case study.
• Achieved LinkedIn engagement rates of 5.36% to 14.58% and click-through up to 13.47% — several times the 2–3% typical for organic B2B content — across 92,600 impressions in the first six months.
• Grew a founder's LinkedIn from 2 to 389 followers, building an audience that is 42% manager level or above and concentrated in the target sectors.
• Authored the business plan, investor presentation and financial projections alongside the communications strategy and competitor analysis.
• Introduced quarterly performance reporting — cadence, conversion and concentration-risk analysis — used by founders to set priorities and allocate spend.
• Operate an AI-assisted production workflow across research, drafting, analysis and reporting, delivering agency-scale output as a single operator.

Social Media Manager

OEKO-TEX Service GmbH · Zurich

• Managed the global LinkedIn presence of a B2B international textile certification body, growing engagement and brand visibility across a community of 53,000+ followers.
• Independently designed and rolled out the company-wide Employee Ambassador Programme, from strategy through to implementation and internal adoption.
• Developed B2C editorial plans for diverse target groups, derived from the comprehensive marketing strategy.
• Ran organic and paid LinkedIn campaigns and daily community management, briefing and steering an external agency alongside internal stakeholders.
• Monitored performance, produced regular reporting and translated analytics into editorial decisions.

Marketing & Communications Intern — Business Area Die Casting

Bühler AG · Uzwil

• Directed campaigns and customer onboarding communications for the B2B Die Casting industry.
• Planned and delivered weekly content and monthly social media strategies.
• Organised an international client event for 20+ CEOs, coordinating venue and hotel, conference speakers and the accompanying programme.
• Supported international trade fair planning, internal communications and a showroom renovation project.
• Produced marketing support materials for the sales team and managed internal media assets.

Strategic Content Manager

Lares Online · Lisbon, Portugal

• Directed multi-content campaigns and client onboarding communications.
• Led the team to ensure brand consistency across all output.
• Ran internal communications and company events alongside B2B and B2C external communications.
• Reported to and coordinated all communications directly with the CEO.

Social Media Marketing

Zumub · Lisbon, Portugal

• Drove brand growth across multiple channels.
• Handled customer support, applying problem-solving skills directly with customers.

Marketing Executive

Papaya Plants · Lisbon, Portugal

• Brand development from zero — strategic brand building through multi-channel strategies.
• Managed end-to-end operations to ensure customer satisfaction.
• Developed and managed budgets across marketing, operations and accounting.

Education

Bachelor's Degree — Public Relations & Corporate Communication

School of Communication and Media Studies · Lisbon, Portugal