Communications consultant · Switzerland

I build communications functions from zero.

Six years in B2B communications, largely at international Swiss companies. I work with founders to set the direction — brand, strategy, channels and reporting — and then run it hands-on.

Portrait of Inês Carvalho

Results

53,000+followers on the global LinkedIn presence I managed at OEKO-TEX
5.36–14.58%LinkedIn engagement rates on a channel I launched from zero, against 2–3% typical for organic B2B
92,600LinkedIn impressions in the first six months
4founder-led organisations I advise as sole communications lead

About

Setting the direction, not executing someone else's brief.

I led the global LinkedIn presence of an international certification body, and I now advise founders independently — building complete communications functions from brand identity and business plan through to launched channels. I have led teams, managed marketing budgets and steered external agencies.

I work with an AI-assisted production workflow across research, drafting, analysis and reporting, which lets me deliver agency-scale output as a single operator.

Strategy & brand

Communications strategy, brand voice, identity and positioning, audience personas, competitor analysis, business plans and investor materials.

Social & content

LinkedIn organic and paid, editorial planning, community management, copywriting, executive and thought-leadership branding.

Analysis & reporting

Performance reporting that turns analytics into decisions: cadence, conversion and concentration-risk analysis that founders use to set priorities and allocate spend.

Where I have worked

Independent consultant (founder-led organisations in IT and the cultural / heritage sector) · OEKO-TEX Service GmbH · Bühler AG · Lares Online · Zumub · Papaya Plants

Full experience · Employment references (PDF)

Let's talk.

Available immediately for communications mandates and roles.